Hi, I'm Liwen.
I design B2B & AI-powered toolsthat turn complex workflows into clear,scalable experiences.
Team Rubicon
How might we create a trustworthy, efficient borrowing and lending system that helps Casey borrow quickly and without stress?
Product Design
Internal Tools
B2B
0 to 1
TSE
How might we streamline a complex academic website so prospective students, faculty, and administrators can each find what they need without confusion, frustration, or drop-off?
Product Design
Content Strategy
B2B2C
Buro
How might we create a trustworthy, efficient borrowing and lending system that helps Casey borrow quickly and without stress?
Product Design
Design Strategy
Mobile App
